white hat for PAWS..

WHITE HAT is a store that sells delicious Italian frozen yogurt. For its "Celebrity-for-Charity" program this month of September - celebrity Reema Changco - will serve store customers on September 27 - for a cause.

You see, fifty per cent (50%) of all store proceeds for that day will go to PAWS. =)

Our hats off to Reema and WHITE HAT!

And our advance thanks to all of you who plan on having a cup (or two!) of yogurt at MOA this Saturday. =)

Please forward this email to family and friends.

Thank you.

-The Philippine Animal Welfare Society (PAWS)

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THE WHITE HAT and REEMA CHANGCO work together for the animals

On September 27, 2008 (Saturday), customers who visit THE WHITE HAT at the MALL OF ASIA will get a Triple Treat. First, they get to enjoy a cup of super delicious and healthy Italian frozen yogurt. Second, they will be personally served by celebrity-host and animal advocate REEMA CHANCO. And Third, their purchase will help support the Philippine Animal Welfare Society (PAWS).

This is the second charity event hosted by THE WHITE HAT as part of its social responsibility program called CELEBRITY-FOR-CHARITY.

“Our company cares very much about our customers. We make sure that we serve the best –tasting yogurt from Italy with a choice of more than 21 healthy premium toppings. We also try to give back to the community by inviting celebrities who volunteer to serve customers, for which we donate 50% of the day’s proceeds to their favorite charity.“ said Eric Chao, THE WHITE HAT marketing manager.

Reema Chanco is a familiar face on TV. Not only is she a Nike Athlete, she recently covered the Beijing Olympics for Solar Sports and is one of the hosts of 3R, a popular women empowerment program on TV5. Passionate about animals, REEMA and her two dogs, Sasha & Sophie, have been supporting PAWS for several years already.

The Philippine Animal Welfare Society (PAWS) is a non-profit organization dedicated to the prevention of animal suffering. Founded in 1954, the organization is responsible for many "firsts" in the field of promoting animal welfare. It spearheaded the lobbying of the first Philippine anti-cruelty law and has pioneered humane education efforts around schools. In 2001, PAWS put up the country's first animal shelter with an active adoption and spay-neuter program.

The shelter, which is called PAWS Animal Rehabilitation Center or PARC has successfully placed more than 500 rescued animals into loving homes The facility is solely dependent on donations and fund raising activities to keep it running.

So if you love to eat healthy, drop by THE WHITE HAT at the Mall of Asia on September 27 and help make a difference in the lives of the animals in the PAWS Shelter.